Someone asked your price in March. Nobody ever wrote back.
Lead nurturing lives in that conversation that went cold. They did not say no. They said they would think about it, and the week ate the thread. Sikorre keeps that maybe alive by email and WhatsApp, until they buy or tell you no.
The people who almost bought are still on your phone.
Nobody deleted them. Nobody wrote to them either. They are sitting in a chat list under three hundred newer messages.
"I'll think about it"
That was six weeks ago. It was not a no, it was a maybe with no date on it, and a maybe with no date dies on its own.
The form nobody picked back up
They filled it in, got one reply, and the thread went quiet. Now they are quoting with somebody who kept writing.
Whoever has a slow afternoon
Follow-up happens when the shop is empty and someone feels guilty. Which is never in a good week.
Nobody remembers who they owe a message
The list of maybes lives in a phone, a notebook, and one person's memory, so nobody ever writes to all of them.
What we can't fix first
If there is no contact list, or the one you have is a mess of duplicates and dead numbers, there is nothing to nurture yet. The first job is cleaning and building that list, and it is boring work that pays off later, not this week.
How the follow-up works
From the maybe with no date to a prospect who finally decides.
- 01
The contact lands somewhere real
Name, what they asked about, and when. In one list instead of three phones and a notebook.
- 02
The sequence starts on its own
A handful of emails or WhatsApp messages go out spaced over the following days. Nobody has to feel guilty about it.
- 03
The maybe gets a reason to decide
The answer to the question they did not ask out loud, sent while they still remember your name.
- 04
It reads the reply
An answer moves the thread forward. Silence triggers the next touch, on a schedule set once.
- 05
The reply goes to a person
The second someone answers, the automation steps back and a human closes it.
- 06
A sale you can count
The follow-up ends in a decision you can point at, not in a nicer-looking contact list.
FOLLOW THE PROCESS
Step 6 of 7
Nurturing wins the first sale. The bigger, cheaper one is the customer who already bought and slowly stopped coming.
See Customer retentionWhere the follow-up happens
Email and WhatsApp, used for what each one does best.
Sequences that go out over weeks. Good for the slow decision and the price someone is still chewing on.
One short message on the app they open forty times a day. Good for the nudge that gets read the same day.
Timing set by the buyer
The touches are spaced by how a decision actually moves, not by a reminder someone set and forgot.
Why the follow-up is where the sale is
Not our opinion. It is what the research on nurtured leads found.
Forrester Research found that leads who get consistent follow-up produce about 20% more sales opportunities than leads left alone after the first contact. Almost nobody buys on the first conversation. They buy on the fourth or the fifth, if someone is still there.
Forrester Research (via HubSpot)Where the decision takes weeks, not minutes
- Real estate and housing developments
- Car dealerships and vehicle sales
- Insurance and financial services
- B2B and industrial sales
- Schools and training programs
- High-ticket services and consulting
What stops falling off the table
- The maybe from six weeks ago hears from you again, on a date somebody chose
- Follow-up stops depending on a slow afternoon
- One list answers who you still owe a message, in a few seconds
- Email and WhatsApp doing different jobs instead of the same one twice
- A prospect who almost left comes back to a conversation, not a cold pitch
Questions & answers
What people ask before handing over a list of prospects.
What is lead nurturing?
A set of emails or WhatsApp messages that go out on a schedule to people who asked and did not buy yet, until they decide. The schedule is decided once. After that nobody has to remember anything.
Does it use email, WhatsApp, or both?
Usually both, doing different jobs. Email carries the longer sequence; WhatsApp carries the short, direct message that gets read the same day.
Where do the contacts come from?
From your own: people who wrote, filled a form, or came in from your ads. No bought or imported lists.
Isn't this just spam?
The messages only go to people who already talked to your business, and each one is built around a real reason to write. That said: write too often and people opt out. We prefer to send less.
Can the message be personalized?
Yes. What they asked about, how long ago, where the conversation stopped. That is what separates a follow-up from a mass blast.
What if the prospect never answers?
After a set number of touches with no reply, it stops and marks them, instead of writing forever. A maybe that goes cold twice is not worth burning goodwill on.
Does this replace my salesperson?
No. It keeps the maybe warm and hands a live reply to a person to close. Sikorre also works remotely with businesses in the United States, in Spanish.
Ready to stop letting the maybes die on their own?
Send us the last prospect who told you "I'll think about it," and we'll show you the sequence that would have kept them.