Digital advertising for businesses rarely fails at the ad. It fails in the hours when nobody is there to answer.

The campaign runs where your buyer already is, aimed at people who match your real customer. Every click that turns into a form or a message routes into a system that answers and keeps the thread alive, so the ad's job does not end at the click.

A click means somebody tapped. A qualified prospect left a phone number or wrote in, and matches who you actually sell to. We build the targeting and the offer around the second one, because clicks do not pay payroll.

It depends on how people look for you. Google works when they are already typing your service into the search bar. Meta works when they do not know they need you yet. Most businesses end up on both, in different months and for different reasons.

The contact goes into a system that answers immediately and keeps track of it, instead of waiting in an inbox for someone to have a free minute. That is what Google recommends for lead forms as well: route it fast, do not let the ad's work die at the submit button.

Yes. Advertising is one of the few channels where you choose exactly who sees you, by location, interest and behaviour. Sikorre also works remotely with businesses in the United States, in Spanish or English.

By tracking what happens after the click: how many contacts became conversations, and how many of those became money. Reach and cost per click are diagnostics, not results.

It depends on your industry, your city and your goal, and there is no honest single number. What we can tell you is that there is a floor below which the platforms never learn who your buyer is. Write to us and we will look at your numbers before you spend anything.

Valeria Jiménez, co-founder of Sikorre. She runs paid media on Meta and Google and opens the accounts herself. Not a reseller, not an automatic dashboard someone checks once a month.