Social media advertising that reaches the person interested in buying.
The ad is the easy part. The hard part is who you show it to. We aim the budget at people looking for what you sell, not at curious clicks that tap once and leave.
The ad is the cheap part. The money burns on who you show it to.
Reach climbs, cost per click drops, the report looks fine, and the sales sheet does not move.
The audience that was only killing time
The ad landed on people scrolling on the couch, not on the ones typing your service into Google with a card in hand.
You pay for clicks, not for customers
Three hundred people tapped the ad this week. A tap is not intent. Without real targeting, you pay for the curious.
You cannot tell which ad brought money
The report shows reach and cost per click, but not which campaign turned into a sale. So you keep feeding the wrong one.
What advertising does not fix
Ads amplify what already happens, the good and the bad. If the offer does not sell face to face, more budget just makes it fail faster. And there is a floor: below a certain monthly spend, Google and Meta never gather enough data to learn who your buyer is. We say so before taking a peso.
How a campaign that brings real buyers gets built
Six steps, from a goal to a number you can act on.
- 01
Campaign built with a goal
The objective, the budget and the channel are set on purpose, not copied from a template.
- 02
Audience aimed
Location, intent and behaviour cut the reach down to people who can buy, not to raw traffic.
- 03
Creative that stops the scroll
The ad is made to make the right person stop, and more than one version goes out to see which lands.
- 04
Live and measured
The campaign runs while the numbers are watched from day one, not checked once a month.
- 05
Cut and double down
What does not bring buyers gets cut every week, and the budget moves to what does.
- 06
The contact enters the system
The qualified lead routes into the follow-up system, so the ad's work does not die at the click.
FOLLOW THE PROCESS
Step 2 of 7
The ads bring people writing, from five different places at once. The next problem is making sure not one of those messages falls through a crack.
See Customer acquisitionWhere the campaigns run
The channel gets picked from how your buyer searches, not from what is fashionable this quarter.
Google Ads
Search ads for the moment someone types what you sell with intent to pay, plus Performance Max across Google's network.
Meta Ads
Instagram and Facebook for the buyer who is not searching yet and has to see you first.
Facebook and Instagram Lead Ads
Native forms inside the app, so nobody has to load a slow landing page on mobile data.
Remarketing and recovery
Going back to the people who read the price, closed the tab and never wrote.
Why aiming beats spending
Not our opinion. It is how Google search advertising works.
Google search ads show up at the exact moment someone types what you sell. You are not interrupting a person killing time; you are showing up for the one already searching, with intent to buy. That is why aim beats a big budget.
Google Ads HelpBusinesses where a campaign pays for itself
- Restaurants and hotels
- Online stores
- Aesthetic and medical clinics
- Developers and real estate projects
- Events and catering
- Franchises and multi-location businesses
What the money starts buying instead
- Budget aimed at people who can buy, not at raw traffic
- Creative and audience tested until one wins, not set once and left alone
- One place to see what Google brought and what Meta brought
- Campaigns handled by a person who opens the accounts daily, not by an automatic panel
- A number you can act on: how many paid contacts turned into sales
Questions & answers
The things business owners ask before putting money into Google or Meta.
Does social media advertising work for my business?
Yes. Advertising is one of the few channels where you choose exactly who sees you, by location, interest and behaviour. The point is not more clicks; it is showing up for the person interested in buying what you sell.
What is the difference between clicks and qualified prospects?
A click means somebody tapped. A qualified prospect left a phone number or wrote in, and matches who you actually sell to. We build the targeting and the creative around the second one, because clicks do not pay payroll.
Google Ads or Meta Ads: which one is for me?
It depends on how people look for you. Google works when they are already typing your service into the search bar. Meta works when they do not know they need you yet. Most businesses end up on both, in different months and for different reasons.
How much budget do I need to start?
It depends on your industry, your city and your goal, and there is no honest single number. What we can tell you is that there is a floor below which the platforms never learn who your buyer is. Write to us and we will look at your numbers before you spend anything.
How do you know a campaign brought sales, rather than a pile of contacts?
By tracking what happens after the click: how many contacts became conversations, and how many of those became money. Reach and cost per click are diagnostics, not results.
What happens to a paid contact after the ad?
The qualified contact routes into the follow-up system that answers it, so the ad's work does not die at the click. That is a separate service, and it is where advertising hands off.
Who actually manages my campaigns?
Valeria Jiménez, co-founder of Sikorre. She runs paid media on Meta and Google and opens the accounts herself. Not a reseller, not an automatic dashboard someone checks once a month.
Want to know what your budget is actually buying?
Send us what you are running today and we will point at the exact step where the money stops turning into customers.